Grays Privacy Commitment

Data We Gather

Grays Car Hire collects and processes various personal information types.

Your Information Usage

Your personal information serves these key purposes:

• Service Provision (Contract Fulfillment):
  • We handle all aspects of your vehicle rental bookings and agreements efficiently. This includes confirming your identity and verifying that you meet our rental criteria. Our team supports the vehicle collection and return procedures, ensuring a seamless experience. Additionally, we manage all payment processes, including deposits and any applicable charges.
• Customer Interaction for Service Fulfillment and Communication:
  • We send booking confirmations, updates, and essential rental details. We address your inquiries and offer customer support. We inform you of any changes to our services or policies.
• Marketing Preferences and Permissions:
  • We may send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out whenever you choose.
• Service Enhancement Based on Legitimate Interest:
  • Evaluating website interactions to refine user experience and functionality. Conducting research to improve our vehicle fleet and service offerings.
• Compliance with Legal Standards:
  • Adhering to applicable laws, regulations, and tax obligations. Mitigating fraud risks and safeguarding service integrity. Addressing disputes and upholding our terms and conditions.

Information Exchange

Sharing Your Information With Others

• Service Partners: We collaborate with third-party companies, including payment processors and IT support, to deliver our services. They are contractually bound to safeguard your data.

We do not share your personal information with third parties.

Data Protection

Grays prioritizes the protection of your personal information through a combination of technical and organizational measures. We utilize encryption, enforce access controls, maintain secure servers, and conduct routine security assessments. Nonetheless, it is important to acknowledge that no method of internet transmission or electronic storage can guarantee absolute security.

Data Retention Practices

Grays retains your personal information solely for the duration necessary to achieve the purposes for which it was gathered, including compliance with legal, accounting, or reporting obligations. The specific retention periods depend on the nature of the information and the context in which it is processed.

Your Rights Explained

Your rights under UK data protection law:

• Access to Your Information: Obtain a copy of your personal information on file.

Contact us to exercise your rights outlined above.

7. Cookies and Data Usage

Grays employs cookies and similar technologies to improve your browsing experience, analyze website traffic, and personalize content for our users. You have the option to adjust your cookie preferences directly in your browser settings to control how these technologies are used.

Policy Revisions

Grays may revise this Privacy Policy from time to time to align with new practices or legal obligations. Any updates will be reflected on this page along with a new "Last Updated" date. We recommend checking this policy periodically to stay informed about how your information is handled.

Contact Grays Car Hire

For inquiries regarding our Privacy Policy or data practices, please reach out: